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What does the acquisition of Rockmelt mean for Yahoo!?

Jonathan Riggall

Jonathan Riggall

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Yahoo! has announced its acquisition of Rockmelt, the social browser which was launched in 2010. At the time, Rockmelt, along with Flock seemed to be a new trend in browsers integrating social tools like Facebook to make sharing and discovering on the web easier.

But the trend for Social Browsers never really took off, and by this year it was clear that Rockmelt wasn’t the future of browsing the web anymore. So why is Yahoo! interested in it?

What does the acquisition of Rockmelt mean for Yahoo!?

Yahoo! is unlikely to be releasing a browser, but the mobile, sharing and social technologies behind Rockmelt might help the Yahoo! homepage modernize. Better social integration and more personalization are a good fit for Yahoo! Its homepage is (maybe surprisingly) still very popular, ranked the fourth biggest site in the world, and unlike Yahoo! Mail and search it is still growing. Making their strongest product even better sounds sensible.

Do you use the Yahoo! homepage? Will better social integration, sharing and discovery features improve it?

[Source: Rockmelt blog]

Jonathan Riggall

Jonathan Riggall

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